About Google Certifications
With the changing of the digital platform landscape, Google has come up with a number of training and certification programs to equip aspiring marketers with relevant skills. These skills would help them to successfully use digital mediums to promote their products or services to the target audience. Google’s training equips learners with a number of skills such as available online opportunities, using email marketing, building one’s web presence, how to successfully run ads on various digital platforms, content marketing, and many others. The following are the training and certifications offered by Google:
- Google AdWords Certification
To obtain this credential, an individual must go through Google AdWords Certification Program. This training program is designed to equip the learner with the skills needed to create and successfully use Google Ads for online advertising. An aspiring candidate must first set up their Academy for Ads account. This certification is available for Individuals and agencies. And it is free to obtain. Google AdWords exam breakdown is the following:
1. AdWords Fundamentals: Duration-90 minutes; 80% passing score
2. Search advertising: Duration-120 minutes; 80% passing score
3. Display Advertising: Duration-120 minutes; 80% pass score
4. Mobile Advertising: Duration- 90 minutes; 80% pass score
5. Video Advertising: Duration- 90 minutes; 80% pass score
6. Shopping Advertising: Duration- 90 minutes; 80% pass score
- Google Analytics Certification
Google Analytics certification is designed for those who have demonstrated their knowledge in website optimization, white papers, and blogs. Google Analytics is designed for the purpose of collecting, analyzing, as well as sending reports on website traffic. In this category are the Google Analytics Authorized Consultant (GAAC) certification for companies and the Google Website Optimizer Authorized Consultant (WOAC) certification for individuals. To attain this certification, you must pass an assessment test that lasts for 90 minutes and has a passing score of 80%. If a candidate fails the exam, a retake can be done a day later. This certification is free to obtain.
- Google Developer Certification
This credential is divided into the following certifications: Mobile Web Specialist, Associate Android Developer, Google Cloud Certified- Professional Data Engineer, Google Cloud Certified- Professional Cloud Architect, and Google Cloud Certified- Associate Cloud Engineer.
Google Developer certifications are designed for professionals who would like to validate their skills in developing and managing mobile and website apps, as well as other related functions. Google Developer associated exams require a registration fee which ranges from $125 to $200 depending on the certification. Each exam lasts up to 2 hours.
- Google for Trainers Certification
This certification is divided into a Google Certified Educator (Level 1 and Level 2), Google Certified Trainer, and Google Certified Innovator certifications. Google Certified Trainer certification is intended for trainers who equip educators and academic institutions with the knowledge to help them use Google tools to improve their digital experience. Google Certified Innovator certification is designed for those who are passionate about using innovative technology tools in schools and colleges.
- Google Web Designer Tool
It is a free tool for web designers who create advertisements and other website content using the HTML5 platform. Learners can also make use of this free tool to advance their app and web design skills.
- Advanced Power Search Online Training
This training course provides the learners with advanced skills that they can use to search for facts and information online. These are self-paced courses for both power-sharing and advanced power-sharing.
Besides being a great search engine tool, Google has brought about some positive difference in the digital space. Google users can now obtain relevant skills that will help them build their businesses online even with limited resources.